Concrete leads: what they cost, and how to get on other people's projects
Concrete leads are customer contacts a concrete contractor pays for through a lead platform or search ads. No public benchmark we can check gives a cost per lead for concrete alone. Most foundation, flatwork and hardscape jobs sit inside someone else's project, so concrete contractors also get work from home builders, general contractors, landscapers, pool builders and excavation companies.
Book your spot See how it works
By Imad Haq, founder. Last updated 12 October 2026.
The cost
What concrete leads cost
LocaliQ's 2025 study of US search ads has no category for concrete, and we have found no other figure we can check. Its median across all home services was $90.92 a lead.
That is the cost per lead from your own ads. Pay per lead platforms publish no price list, so see what contractors report in Angi Leads reviews (Angi now includes HomeAdvisor) and Thumbtack reviews from pros.
For the two side by side, read Angi vs Thumbtack for pros. For one platform's pricing, read what Thumbtack charges for a lead.
Google Local Services Ads charges per lead too, and its price moves with your location and the job type. See the lead generation companies we compared.
How a bought concrete lead goes
A bought concrete lead is usually a homeowner with a driveway or a patio and three quotes on the table. Concrete looks the same to them from every bidder, so the low number wins.
You paid to find out you were not the cheapest. Masonry leads and paving leads behave the same way. Meanwhile the yards that keep your crew pouring every week are ordered by builders and contractors, and they do not fill in lead forms.
The math: nobody publishes a cost per lead for concrete, so take the home services median of $90.92. Twenty leads is $1,818.40.
Win two and each pour cost you $909.20 before the truck backed in. The 20 and the 2 are example numbers, so put your own in.
| Leads bought | 20 |
|---|---|
| Cost per lead | $90.92 |
| Lead bill | $1,818.40 |
| Jobs won | 2 |
| Cost per job won | $909.20 |
Three numbers matter more than the lead price.
Close rate
Shared leads and exclusive leads both bill you to bid a driveway. Count how many become a booked estimate, and how many of those you win against the low number.
Lead quality
Driveway and patio forms bring tire kickers, and price shoppers who think every yard of concrete is the same.
Ticket size
A driveway is a big ticket to a homeowner, so they collect quotes. A builder orders slabs from the crew that shows up.
Run your own month in the lead cost calculator It takes a minute and it is usually an unpleasant one.
The alternative
Lead generation for concrete contractors: the referral partner route
A referral partner is a local business that already has your customer and does not do your trade. Here is the full definition.
Concrete is the first trade on most projects and a piece of many others. Footings and slabs for a builder.
A pad or a ramp for a general contractor. A patio and walks for a landscaper.
A deck around a new pool. All of these partners run their own projects, and what they want from you is a crew that pours on the day the inspection passes.
Word of mouth, with a system
A builder tells the next builder whose crew poured on inspection day. That is word of mouth in a small circle.
Preferred vendor
Pour one footing on the day it was needed and you are that builder's preferred vendor.
Repeat work
Every house starts with a slab and every pool ends with a deck. That is repeat work each week, with no lead fee on it.
Which businesses send concrete work
- Their own projects
Home builders
Nothing starts until the footings and slab are in. A builder waiting on concrete has every other trade waiting behind it.
You work as a trade partner, and the partner is your customer.
- Their own projects
General contractors
Commercial fit-outs and additions need slabs, pads, ramps and sidewalks, each one a small scope the contractor has to sub out.
You work as a trade partner, and the partner is your customer.
- Their own projects
Landscapers
The design has a patio, a path or a retaining wall in it. Many landscapers plant and grade but do not pour.
You work as a trade partner, and the partner is your customer.
- Their own projects
Pool builders
The shell is in and the pool needs a deck around it before it can be used or fenced.
You work as a trade partner, and the partner is your customer.
- Their own projects
Excavation companies
They dig and grade the site and are asked who is pouring. They are on the job a week before anyone else.
You work as a trade partner, and the partner is your customer.
The service
What we do for concrete contractors
We list the home builders, general contractors, landscapers, pool builders and excavation companies in your metro and build your network from them. Each partner is assigned to you alone.
We contact them for you
We contact each business for you and introduce the ones who reply.
Every partner call gets answered
If you are in the middle of a pour when a partner calls, an AI receptionist takes the lead and alerts you, so speed to lead does not wait on you.
Partners stay in touch
We send the follow-up that keeps each partner in touch.
A quiet partner gets replaced
A partner who sends nothing in 90 days is replaced, as long as you answer referred customers within one business day and bid within three.
Our lead generation service, how it works, what you get, and leads for other trades.
Hiring, not selling? Find a concrete contractor for your project. There is a page each for builders, property managers and commercial buildings.
Leads for the trades next to yours
These trades turn up on the same jobs as concrete contractors.
Questions about concrete leads
-
How much do concrete leads cost?
No public benchmark we can check gives a cost per lead for concrete alone. LocaliQ puts the median cost per lead across all home services search advertising at $90.92, based on US campaigns that ran from April 2024 to March 2025. Lead platforms such as Angi and Thumbtack do not publish one price.
-
How do concrete contractors get work without buying leads?
Concrete contractors get work without buying leads from referral partners: local businesses that already have the customer and do not do concrete work themselves. For concrete, those are home builders, general contractors, landscapers, pool builders and excavation companies.
-
How do concrete contractors get work from home builders?
Concrete contractors get work from home builders by asking about one house that needs a foundation or flatwork bid, then pouring on the builder's schedule. A builder cannot start framing until concrete is in, so reliability on dates matters more than a small difference in price. Holding the schedule is what gets a contractor used again.
Sources
- LocaliQ, "2025 Search Ad Benchmarks for Home Services", read 8 October 2026. Median figures from 3,211 US search advertising campaigns that ran from April 2024 to March 2025.
- Google, Local Services Help, "How leads work", read 8 October 2026.
Check if a concrete place is open in your metro
Each partner goes to one contractor, so a metro can fill up for a trade. Checking costs nothing.