Gutter leads: what they cost, and the jobs that follow a roof or a repaint
Gutter leads are customer contacts a gutter company pays for through a lead platform or search ads. LocaliQ puts the median search-ad cost per lead for its combined roofing and gutters category at $228.15. Gutter companies also get work from referral partners: roofers who do not install gutters, painters and property managers.
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By Imad Haq, founder. Last updated 12 October 2026.
The cost
What gutter leads cost
In LocaliQ's 2025 study of US search ads, the median cost of one lead in its "Roofing & Gutters" category was $228.15. Across all home services it was $90.92.
LocaliQ groups gutters with roofing, so this figure is pulled up by roofing campaigns. A lead for gutters alone may cost less. We have found no public figure for gutters by themselves.
That is the cost per lead from your own ads. Pay per lead platforms publish no price list, so see what contractors report in Angi Leads reviews (Angi now includes HomeAdvisor) and Thumbtack reviews from pros.
For the two side by side, read Angi vs Thumbtack for pros. For one platform's pricing, read what Thumbtack charges for a lead.
Google Local Services Ads charges per lead too, and its price moves with your location and the job type. See the lead generation companies we compared.
How a bought gutter lead goes
A gutter job is a smaller ticket than a roof, and you buy the lead against the same advertisers. That is hard arithmetic.
If a lead costs anything near the roofing figure and you win one in ten, the fee can pass the profit on the job. At that point you are hanging the gutter for free and paying for the ladder.
Gutter work pays when it arrives already sold, tacked onto a larger job that someone else brought in.
The math: LocaliQ lumps gutters in with roofing at $228.15 a lead. Twenty is $4,563.
Win two and each gutter job cost you $2,281.50. Set that against what one gutter job pays you.
Your real figure is probably lower, since roofing pulls that number up, but nobody publishes one. The 20 and the 2 are example numbers, so put your own in.
| Leads bought | 20 |
|---|---|
| Cost per lead | $228.15 |
| Lead bill | $4,563 |
| Jobs won | 2 |
| Cost per job won | $2,281.50 |
Three numbers matter more than the lead price.
Close rate
Shared leads and exclusive leads both bill you at a price set by roofing advertisers. Count how many become a booked estimate, and how many of those pay more than the lead did.
Lead quality
Gutter forms bring tire kickers who want a cleaning price, and price shoppers who count feet and nothing else.
Ticket size
Gutters are a small ticket beside a roof, yet the homeowner still collects quotes. Sold with the roof, nobody shops them.
Run your own month in the lead cost calculator It takes a minute and it is usually an unpleasant one.
The alternative
Lead generation for gutter contractors: the referral partner route
A referral partner is a local business that already has your customer and does not do your trade. Here is the full definition.
Gutters get replaced when something next to them gets replaced. A new roof shows up old gutters.
A repaint means the gutters come down, or look tired against fresh trim. A property manager has overflow, rot and tenant complaints across a portfolio.
In each case another business is already on site and already has the customer's trust. You want to be the name they give.
Word of mouth, with a system
A roofer tells the homeowner who hangs the new gutters. That is word of mouth while the crew is still on the house.
Preferred vendor
Hang one job the day after the roof is done and you are that roofer's preferred vendor.
Repeat work
Roofers finish roofs every week and painters start exteriors every week. That is repeat work handed to you already sold.
Which businesses send gutter work
- Either kind
Roofers who do not install gutters
The old gutters come off with the roof, or look wrong against the new one. The homeowner asks the roofer, who has to send them somewhere.
It depends on how they run their projects.
- Either kind
Painters
An exterior repaint shows up dented, leaking gutters. The painter would sooner have them replaced before painting the fascia than after.
It depends on how they run their projects.
- Their own projects
Property managers
Overflowing gutters mean stained siding, wet basements and calls from tenants. A manager wants cleaning and replacement handled on a schedule.
You work as a trade partner, and the partner is your customer.
What to know before you rely on it
Many roofers install gutters themselves. A roofer is a partner only if they do not, so the list has to be filtered for that before anyone is contacted.
The service
What we do for gutter companies
We list the roofers who do not install gutters, painters and property managers in your metro and build your network from them. Each partner is assigned to you alone.
We contact them for you
We contact each business for you and introduce the ones who reply.
Every partner call gets answered
If you are at the top of a ladder when a partner calls, an AI receptionist takes the lead and alerts you, so speed to lead does not wait on you.
Partners stay in touch
We send the follow-up that keeps each partner in touch.
A quiet partner gets replaced
A partner who sends nothing in 90 days is replaced, as long as you answer referred customers within one business day and bid within three.
Our lead generation service, how it works, what you get, and leads for other trades.
Hiring, not selling? Find a gutter contractor for your project. There is a page each for builders, property managers and commercial buildings.
Leads for the trades next to yours
These trades turn up on the same jobs as gutter companies.
Questions about gutter leads
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How much do gutter leads cost?
LocaliQ puts the median cost of a gutter lead from search advertising at $228.15, in its "Roofing & Gutters" category, based on US campaigns that ran from April 2024 to March 2025. Lead platforms such as Angi and Thumbtack do not publish one price, and the price changes with the job type and the market.
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How do gutter companies get work without buying leads?
Gutter companies get work without buying leads from referral partners: local businesses that already have the customer and do not do gutter work themselves. For gutter, those are roofers who do not install gutters, painters and property managers.
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Do roofers refer gutter work to gutter companies?
Roofers who do not install gutters refer gutter work regularly, because a roof replacement often shows that the gutters need replacing too. Many roofers install gutters themselves, and those roofers are competitors, not partners. A gutter company should ask each roofer whether they install gutters before asking for referrals.
Sources
- LocaliQ, "2025 Search Ad Benchmarks for Home Services", read 8 October 2026. Median figures from 3,211 US search advertising campaigns that ran from April 2024 to March 2025.
- Google, Local Services Help, "How leads work", read 8 October 2026.
Check if a gutter place is open in your metro
Each partner goes to one contractor, so a metro can fill up for a trade. Checking costs nothing.