Siding leads: what they cost, and who sends siding work
Siding leads are homeowner contacts a siding contractor pays for through a lead platform or search ads. No public benchmark we can check gives a cost per lead for siding alone. Siding contractors also get work from referral partners: custom home builders, remodelers, roofers who do not install siding, and insurance agents.
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By Imad Haq, founder. Last updated 12 October 2026.
The cost
What siding leads cost
LocaliQ's 2025 study of US search ads has no category for siding, and we have found no other figure we can check. Its median across all home services was $90.92 a lead.
That is the cost per lead from your own ads. Pay per lead platforms publish no price list, so see what contractors report in Angi Leads reviews (Angi now includes HomeAdvisor) and Thumbtack reviews from pros.
For the two side by side, read Angi vs Thumbtack for pros. For one platform's pricing, read what Thumbtack charges for a lead.
Google Local Services Ads charges per lead too, and its price moves with your location and the job type. See the lead generation companies we compared.
How a bought siding lead goes
A re-side is one of the larger exterior jobs a homeowner buys, and they buy it rarely. So siding leads are few, priced high, and sold to several crews at once.
The homeowner sits through three pitches and picks on price or on the brand of the panel. You were the third pitch, and you paid for the seat.
Very few people go looking for siding. Far more are told they need it by someone already working on the house.
The math: nobody publishes a cost per lead for siding, so take the home services median of $90.92. Twenty leads is $1,818.40.
Win two and each job cost you $909.20 before a panel went up. The 20 and the 2 are example numbers, so put your own in.
| Leads bought | 20 |
|---|---|
| Cost per lead | $90.92 |
| Lead bill | $1,818.40 |
| Jobs won | 2 |
| Cost per job won | $909.20 |
Three numbers matter more than the lead price.
Close rate
Shared leads and exclusive leads charge you for the pitch, not the sale. Count how many become a booked estimate, and how many of those the homeowner signs.
Lead quality
Siding forms bring tire kickers who are years from buying, and price shoppers comparing panel brands by the square.
Ticket size
A re-side is a big ticket bought rarely, so the homeowner sits through several quotes before choosing.
Run your own month in the lead cost calculator It takes a minute and it is usually an unpleasant one.
The alternative
Lead generation for siding contractors: the referral partner route
A referral partner is a local business that already has your customer and does not do your trade. Here is the full definition.
Siding work follows other work. A builder needs every new house clad.
A remodeler adds a room and has to match the wall. A roofer is up a ladder looking at cracked, faded panels.
An insurance agent takes a hail claim that covers the walls as well as the roof. The re-side that follows a roof or a claim is the one you want.
Word of mouth, with a system
A roofer on a ladder tells the owner the panels are done, and who replaces them. That is word of mouth from eye level.
Preferred vendor
Clad one house on schedule and you are the builder's preferred vendor for the next lot.
Repeat work
A builder closes houses all year and an agent takes hail claims every season. That is repeat work, where a bought lead is one wall.
Which businesses send siding work
- Their own projects
Custom home builders
Every house needs its exterior clad before it is weather-tight and before the painter or the mason can finish.
You work as a trade partner, and the partner is your customer.
- Their own projects
Remodelers
An addition leaves a new wall that has to match the old ones, or the owner decides to re-side the whole house while the crew is there.
You work as a trade partner, and the partner is your customer.
- Either kind
Roofers who do not install siding
From the roof, damaged and worn siding is obvious. The homeowner is already spending on the exterior and asks the roofer about it.
It depends on how they run their projects.
- Referred customers
Insurance agents
Hail and wind claims often cover siding along with the roof. The policyholder asks the agent who can handle that side.
You quote and bill the homeowner.
What to know before you rely on it
Many roofers install siding themselves. A roofer is a partner only if they do not, so the list is filtered for that before anyone is contacted.
Insurance agents have license rules on referral fees. Check the rules in your state before you offer one.
The service
What we do for siding contractors
We list the custom home builders, remodelers, roofers who do not install siding and insurance agents in your metro and build your network from them. Each partner is assigned to you alone.
We contact them for you
We contact each business for you and introduce the ones who reply.
Every partner call gets answered
If you are on a scaffold when a partner calls, an AI receptionist takes the lead and alerts you, so speed to lead does not wait on you.
Partners stay in touch
We send the follow-up that keeps each partner in touch.
A quiet partner gets replaced
A partner who sends nothing in 90 days is replaced, as long as you answer referred customers within one business day and bid within three.
Our lead generation service, how it works, what you get, and leads for other trades.
Hiring, not selling? Find a siding contractor for your project. There is a page each for builders, property managers and commercial buildings.
Leads for the trades next to yours
These trades turn up on the same jobs as siding contractors.
Questions about siding leads
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How much do siding leads cost?
No public benchmark we can check gives a cost per lead for siding alone. LocaliQ puts the median cost per lead across all home services search advertising at $90.92, based on US campaigns that ran from April 2024 to March 2025. Lead platforms such as Angi and Thumbtack do not publish one price.
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How do siding contractors get work without buying leads?
Siding contractors get work without buying leads from referral partners: local businesses that already have the customer and do not do siding work themselves. For siding, those are custom home builders, remodelers, roofers who do not install siding and insurance agents.
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Do roofers refer siding work?
Roofers who do not install siding refer siding work, because they see damaged siding on almost every job and the homeowner asks them about it. Many roofers install siding themselves, and those roofers are competitors. A siding contractor should confirm that a roofer does not offer siding before asking for referrals.
Sources
- LocaliQ, "2025 Search Ad Benchmarks for Home Services", read 8 October 2026. Median figures from 3,211 US search advertising campaigns that ran from April 2024 to March 2025.
- Google, Local Services Help, "How leads work", read 8 October 2026.
Check if a siding place is open in your metro
Each partner goes to one contractor, so a metro can fill up for a trade. Checking costs nothing.